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            }
            $data = unserialize((string)$data);

unserialize - [internal], line ??
FileEngine::read() - CORE/cake/libs/cache/file.php, line 190
Cache::read() - CORE/cake/libs/cache.php, line 362
DataSource::__cacheDescription() - CORE/cake/libs/model/datasources/datasource.php, line 475
DataSource::describe() - CORE/cake/libs/model/datasources/datasource.php, line 278
DboMysqlBase::describe() - CORE/cake/libs/model/datasources/dbo/dbo_mysql.php, line 120
Model::schema() - CORE/cake/libs/model/model.php, line 938
Model::setSource() - CORE/cake/libs/model/model.php, line 789
Model::__construct() - CORE/cake/libs/model/model.php, line 483
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142
News::hasField() - APP/models/news.php, line 22
Model::hasField() - CORE/cake/libs/model/model.php, line 1010
News::hasField() - APP/models/news.php, line 22
Model::__construct() - CORE/cake/libs/model/model.php, line 486
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142
Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 667
Model::__createLinks() - CORE/cake/libs/model/model.php, line 638
Model::__construct() - CORE/cake/libs/model/model.php, line 491

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            $data = unserialize((string)$data);

unserialize - [internal], line ??
FileEngine::read() - CORE/cake/libs/cache/file.php, line 190
Cache::read() - CORE/cake/libs/cache.php, line 362
DataSource::__cacheDescription() - CORE/cake/libs/model/datasources/datasource.php, line 475
DataSource::describe() - CORE/cake/libs/model/datasources/datasource.php, line 278
DboMysqlBase::describe() - CORE/cake/libs/model/datasources/dbo/dbo_mysql.php, line 120
Model::schema() - CORE/cake/libs/model/model.php, line 938
Model::setSource() - CORE/cake/libs/model/model.php, line 789
Model::__construct() - CORE/cake/libs/model/model.php, line 483
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142
Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 667
Model::__createLinks() - CORE/cake/libs/model/model.php, line 638
Model::__construct() - CORE/cake/libs/model/model.php, line 491
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142
News::hasField() - APP/models/news.php, line 22
Model::hasField() - CORE/cake/libs/model/model.php, line 1010
News::hasField() - APP/models/news.php, line 22
Model::__construct() - CORE/cake/libs/model/model.php, line 486

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            $data = unserialize((string)$data);

unserialize - [internal], line ??
FileEngine::read() - CORE/cake/libs/cache/file.php, line 190
Cache::read() - CORE/cake/libs/cache.php, line 362
DataSource::__cacheDescription() - CORE/cake/libs/model/datasources/datasource.php, line 475
DataSource::describe() - CORE/cake/libs/model/datasources/datasource.php, line 278
DboMysqlBase::describe() - CORE/cake/libs/model/datasources/dbo/dbo_mysql.php, line 120
Model::schema() - CORE/cake/libs/model/model.php, line 938
Model::setSource() - CORE/cake/libs/model/model.php, line 789
Model::__construct() - CORE/cake/libs/model/model.php, line 483
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142
Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 667
Model::__createLinks() - CORE/cake/libs/model/model.php, line 638
Model::__construct() - CORE/cake/libs/model/model.php, line 491
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142
Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 667
Model::__createLinks() - CORE/cake/libs/model/model.php, line 638
Model::__construct() - CORE/cake/libs/model/model.php, line 491
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142

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            $data = unserialize((string)$data);

unserialize - [internal], line ??
FileEngine::read() - CORE/cake/libs/cache/file.php, line 190
Cache::read() - CORE/cake/libs/cache.php, line 362
DataSource::__cacheDescription() - CORE/cake/libs/model/datasources/datasource.php, line 475
DataSource::describe() - CORE/cake/libs/model/datasources/datasource.php, line 278
DboMysqlBase::describe() - CORE/cake/libs/model/datasources/dbo/dbo_mysql.php, line 120
Model::schema() - CORE/cake/libs/model/model.php, line 938
Model::setSource() - CORE/cake/libs/model/model.php, line 789
Model::__construct() - CORE/cake/libs/model/model.php, line 483
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142
Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 667
Model::__createLinks() - CORE/cake/libs/model/model.php, line 638
Model::__construct() - CORE/cake/libs/model/model.php, line 491
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142
Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 667
Model::__createLinks() - CORE/cake/libs/model/model.php, line 638
Model::__construct() - CORE/cake/libs/model/model.php, line 491
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142

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unserialize - [internal], line ??
FileEngine::read() - CORE/cake/libs/cache/file.php, line 190
Cache::read() - CORE/cake/libs/cache.php, line 362
DataSource::__cacheDescription() - CORE/cake/libs/model/datasources/datasource.php, line 475
DataSource::describe() - CORE/cake/libs/model/datasources/datasource.php, line 278
DboMysqlBase::describe() - CORE/cake/libs/model/datasources/dbo/dbo_mysql.php, line 120
Model::schema() - CORE/cake/libs/model/model.php, line 938
Model::setSource() - CORE/cake/libs/model/model.php, line 789
Model::__construct() - CORE/cake/libs/model/model.php, line 483
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142
Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 667
Model::__createLinks() - CORE/cake/libs/model/model.php, line 638
Model::__construct() - CORE/cake/libs/model/model.php, line 491
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142
Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 667
Model::__createLinks() - CORE/cake/libs/model/model.php, line 638
Model::__construct() - CORE/cake/libs/model/model.php, line 491
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142

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            $data = unserialize((string)$data);

unserialize - [internal], line ??
FileEngine::read() - CORE/cake/libs/cache/file.php, line 190
Cache::read() - CORE/cake/libs/cache.php, line 362
DataSource::__cacheDescription() - CORE/cake/libs/model/datasources/datasource.php, line 475
DataSource::describe() - CORE/cake/libs/model/datasources/datasource.php, line 278
DboMysqlBase::describe() - CORE/cake/libs/model/datasources/dbo/dbo_mysql.php, line 120
Model::schema() - CORE/cake/libs/model/model.php, line 938
Model::setSource() - CORE/cake/libs/model/model.php, line 789
Model::__construct() - CORE/cake/libs/model/model.php, line 483
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142
Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 667
Model::__createLinks() - CORE/cake/libs/model/model.php, line 638
Model::__construct() - CORE/cake/libs/model/model.php, line 491
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142
Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 667
Model::__createLinks() - CORE/cake/libs/model/model.php, line 638
Model::__construct() - CORE/cake/libs/model/model.php, line 491
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142

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Code

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            $data = unserialize((string)$data);

unserialize - [internal], line ??
FileEngine::read() - CORE/cake/libs/cache/file.php, line 190
Cache::read() - CORE/cake/libs/cache.php, line 362
DataSource::__cacheDescription() - CORE/cake/libs/model/datasources/datasource.php, line 475
DataSource::describe() - CORE/cake/libs/model/datasources/datasource.php, line 278
DboMysqlBase::describe() - CORE/cake/libs/model/datasources/dbo/dbo_mysql.php, line 120
Model::schema() - CORE/cake/libs/model/model.php, line 938
Model::setSource() - CORE/cake/libs/model/model.php, line 789
Model::__construct() - CORE/cake/libs/model/model.php, line 483
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142
Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 667
Model::__createLinks() - CORE/cake/libs/model/model.php, line 638
Model::__construct() - CORE/cake/libs/model/model.php, line 491
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142
Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 667
Model::__createLinks() - CORE/cake/libs/model/model.php, line 638
Model::__construct() - CORE/cake/libs/model/model.php, line 491
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142

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            $data = unserialize((string)$data);

unserialize - [internal], line ??
FileEngine::read() - CORE/cake/libs/cache/file.php, line 190
Cache::read() - CORE/cake/libs/cache.php, line 362
DataSource::__cacheDescription() - CORE/cake/libs/model/datasources/datasource.php, line 475
DataSource::describe() - CORE/cake/libs/model/datasources/datasource.php, line 278
DboMysqlBase::describe() - CORE/cake/libs/model/datasources/dbo/dbo_mysql.php, line 120
Model::schema() - CORE/cake/libs/model/model.php, line 938
Model::setSource() - CORE/cake/libs/model/model.php, line 789
Model::__construct() - CORE/cake/libs/model/model.php, line 483
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142
Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 667
Model::__createLinks() - CORE/cake/libs/model/model.php, line 638
Model::__construct() - CORE/cake/libs/model/model.php, line 491
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142
Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 667
Model::__createLinks() - CORE/cake/libs/model/model.php, line 638
Model::__construct() - CORE/cake/libs/model/model.php, line 491
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142

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unserialize - [internal], line ??
FileEngine::read() - CORE/cake/libs/cache/file.php, line 190
Cache::read() - CORE/cake/libs/cache.php, line 362
DataSource::__cacheDescription() - CORE/cake/libs/model/datasources/datasource.php, line 475
DataSource::describe() - CORE/cake/libs/model/datasources/datasource.php, line 278
DboMysqlBase::describe() - CORE/cake/libs/model/datasources/dbo/dbo_mysql.php, line 120
Model::schema() - CORE/cake/libs/model/model.php, line 938
Model::setSource() - CORE/cake/libs/model/model.php, line 789
Model::__construct() - CORE/cake/libs/model/model.php, line 483
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142
Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 667
Model::__createLinks() - CORE/cake/libs/model/model.php, line 638
Model::__construct() - CORE/cake/libs/model/model.php, line 491
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142
Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 667
Model::__createLinks() - CORE/cake/libs/model/model.php, line 638
Model::__construct() - CORE/cake/libs/model/model.php, line 491
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142

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Code

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            $data = unserialize((string)$data);

unserialize - [internal], line ??
FileEngine::read() - CORE/cake/libs/cache/file.php, line 190
Cache::read() - CORE/cake/libs/cache.php, line 362
DataSource::__cacheDescription() - CORE/cake/libs/model/datasources/datasource.php, line 475
DataSource::describe() - CORE/cake/libs/model/datasources/datasource.php, line 278
DboMysqlBase::describe() - CORE/cake/libs/model/datasources/dbo/dbo_mysql.php, line 120
Model::schema() - CORE/cake/libs/model/model.php, line 938
Model::setSource() - CORE/cake/libs/model/model.php, line 789
Model::__construct() - CORE/cake/libs/model/model.php, line 483
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142
Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 667
Model::__createLinks() - CORE/cake/libs/model/model.php, line 638
Model::__construct() - CORE/cake/libs/model/model.php, line 491
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142
Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 667
Model::__createLinks() - CORE/cake/libs/model/model.php, line 638
Model::__construct() - CORE/cake/libs/model/model.php, line 491
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142

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unserialize - [internal], line ??
FileEngine::read() - CORE/cake/libs/cache/file.php, line 190
Cache::read() - CORE/cake/libs/cache.php, line 362
DataSource::__cacheDescription() - CORE/cake/libs/model/datasources/datasource.php, line 475
DataSource::describe() - CORE/cake/libs/model/datasources/datasource.php, line 278
DboMysqlBase::describe() - CORE/cake/libs/model/datasources/dbo/dbo_mysql.php, line 120
Model::schema() - CORE/cake/libs/model/model.php, line 938
Model::setSource() - CORE/cake/libs/model/model.php, line 789
Model::__construct() - CORE/cake/libs/model/model.php, line 483
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142
Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 667
Model::__createLinks() - CORE/cake/libs/model/model.php, line 638
Model::__construct() - CORE/cake/libs/model/model.php, line 491
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142
Model::__constructLinkedModel() - CORE/cake/libs/model/model.php, line 667
Model::__createLinks() - CORE/cake/libs/model/model.php, line 638
Model::__construct() - CORE/cake/libs/model/model.php, line 491
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142

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FileEngine::read() - CORE/cake/libs/cache/file.php, line 190
Cache::read() - CORE/cake/libs/cache.php, line 362
DataSource::__cacheDescription() - CORE/cake/libs/model/datasources/datasource.php, line 475
DataSource::describe() - CORE/cake/libs/model/datasources/datasource.php, line 278
DboMysqlBase::describe() - CORE/cake/libs/model/datasources/dbo/dbo_mysql.php, line 120
Model::schema() - CORE/cake/libs/model/model.php, line 938
Model::setSource() - CORE/cake/libs/model/model.php, line 789
Model::__construct() - CORE/cake/libs/model/model.php, line 483
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 142
Controller::loadModel() - CORE/cake/libs/controller/controller.php, line 634
Controller::constructClasses() - CORE/cake/libs/controller/controller.php, line 501
Dispatcher::_invoke() - CORE/cake/dispatcher.php, line 186
Dispatcher::dispatch() - CORE/cake/dispatcher.php, line 171
[main] - APP/webroot/index.php, line 113

Medienwissenschaft
(S. 168 – 172)

pgratis

Thomas Waitz

Medienwissenschaft

PDF, 5 Seiten, 0.0 MB

Mediengeschichte
Werbung
Medienwissenschaft

Thomas Waitz

verwaltet im WS 2013/14 die Professur für Geschichte und Theorie der Technik am Institut für Medienforschung der HBK Braunschweig und ist Lehrbeauftragter an der Leuphana Universität Lüneburg und der Universität Wien. Seine Forschungsschwerpunkte sind Ästhetik, Theorie und Politik der Medien, sowie Theorie und Analyse des Fernsehens.

Weitere Texte von Thomas Waitz bei DIAPHANES

Überwachung und Kontrolle. Einleitung in den Schwerpunkt
In: Gesellschaft für Medienwissenschaft (Hg.), Zeitschrift für Medienwissenschaft 13

pgratis
Gig-Economy, unsichtbare Arbeit und Plattformkapitalismus. Über «Amazon Mechanical Turk»
In: Gesellschaft für Medienwissenschaft (Hg.), Zeitschrift für Medienwissenschaft 16

pgratis

b€ 30,00 pgratis

Gesellschaft für Medienwissenschaft (Hg.)

Zeitschrift für Medienwissenschaft 9
Werbung

Broschur, 200 Seiten

PDF, 200 Seiten, 0.0 MB

Werbung hat im Rahmen von Medienwissenschaft nicht nur die Funktion der Illustration oder Plausibilisierung. Und sie dient auch nicht lediglich als Schlagwortgeberin. Vielmehr scheint es so, dass sich die Medienwissenschaft der Werbung zuwendet, weil in ihr ein kulturelles Wissen über Medien sichtbar wird.

Inhalt

10–19

Werbung. Einleitung in den Schwerpunkt

Christina Bartz, Monique Miggelbrink

pgratis
20–30

Frühes Kino und frühe Werbetheorien

William Boddy

pgratis
31–42

Gesichter der Werbung, Gesichter der Wissenschaft. Benettons Beitrag zur Globalisierung des fazialen Affekts

Anna Tuschling

pgratis
43–52

»Wirbst du noch oder empfiehlst du schon?«. Transformation der Wissensproduktion von Werbung

Julius Othmer, Andreas Weich

pgratis
53–65

Happy Birthday from Skype. Zur Darstellung von Temporalität in einer Online-Werbekampagne

Isabell Otto

pgratis
66–78

Super Fritz Lang Knaller

Rembert Hüser

pgratis
79–94

Medienhaushalte. Damals und heute

Lynn Spigel

pgratis
96–104

Shopping-Hauls und Unboxing

Timo Kaerlein, Christian Köhler, ...

pgratis
106–112

»Den Scharfsinn des Forschers auf das Alltägliche anwenden«

Gustav Deutsch, Daniel Eschkötter, ...

pgratis
114–123

Den Platz lesen. Çapulcu-Figuren des Protests in der Türkei

Christine Hanke

pgratis
124–131

»Baderna« und andere mögliche Monster. Von der Ästhetik des Spektakels zur Ästhetik der Okkupation. Die Proteste in Brasilien

Astrid Kusser

pgratis
132–145

Postkoloniale Sichtbarkeiten. Durch Deleuzes Methode inspirierte Fragen

Rey Chow

pgratis
146–158

Babel reloaded

Sonja Neef

pgratis
160–167

Lob der Unterscheidung. Ein Debattenbeitrag zum Verhältnis von Kunst und Medienwissenschaft

André Rottmann

pgratis
168–172

Medienwissenschaft

Thomas Waitz

pgratis
174–179

Diktieren

Natalie Binczek

pgratis
181–185

An der Peripherie des Kinos. Experimentelle Bewegtbilder

Senta Siewert

pgratis
186–189

Filmbildung und Filmvermittlung

Petra Missomelius

pgratis
190–194

Ubiquitäre Verortung. Neue Literatur zu umgebenden Medien

Florian Sprenger

pgratis
196–198

AutorInnen
199

Bildnachweise
200

Impressum

Themen

Sprache

Typ

Zugang

Format

Kategorien

Zeitlich

Geographisch

Nutzerkonto

In: Gesellschaft für Medienwissenschaft (Hg.), Zeitschrift für Medienwissenschaft 13

In: Gesellschaft für Medienwissenschaft (Hg.), Zeitschrift für Medienwissenschaft 16

10–19

Christina Bartz, Monique Miggelbrink

20–30

William Boddy

31–42

Anna Tuschling

43–52

Julius Othmer, Andreas Weich

53–65

Isabell Otto

66–78

Rembert Hüser

79–94

Lynn Spigel

96–104

Timo Kaerlein, Christian Köhler, ...

106–112

Gustav Deutsch, Daniel Eschkötter, ...

114–123

Christine Hanke

124–131

Astrid Kusser

132–145

Rey Chow

146–158

Sonja Neef

160–167

André Rottmann

168–172

Thomas Waitz

174–179

Natalie Binczek

181–185

Senta Siewert

186–189

Petra Missomelius

190–194

Florian Sprenger

196–198

AutorInnen

199

Bildnachweise

200

Impressum